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2011 Design Award Winners

Visual Presentation Awards

Visual Presentation Award

200 anos de moda (200 years of fashion): Museum Experience Palacio de Hierro Centro, Mexico City

Set in a 130-year-old building, this high-end retail store created a museum-like experience from the windows to the store corridors using dresses and accessories of years gone by on mannequins, including a collection of wedding dresses from the 1830s to the 1980s. Mannequins were accompanied by hatboxes, flowers, and other props, as well as fabric backs to enhance the textures and colors of the dresses. Designers created more than 20 panels to showcase different decades using an emblematic shadow of a dress from that decade. The panels serve as a guide to different floors.

Visual Presentation Award

Apple Computer: Giant iPad Window Apple Stores Global

This larger-than-life visual window presents the iPad as an innovative device for experiencing a huge variety of media all in one product. The display demonstrated the ability for users to download and read books, listen to music, play games, play and watch DVDs, watch TV shows; designers created giant replicas of books, CDs, DVDs, apps, printed New York Times newspaper, Netflix envelope, and more with painstaking detail. The iPad sample featured an oversized video screen displaying looped video to highlight capabilities and define the product. Paper, gatorboard, acrylic, and plastic were used to create the display, which concealed the support and power fixturing within the books beneath.

Visual Presentation Award

Apple Computer: iPhone FaceTime Holiday Window Apple Stores Global

To illustrate Apple iPhone’s Facetime application, where users on both ends of the phone can see each other as they talk, visual merchandisers created a whimsical holiday display featuring Santa Claus. The display features a full-sized, sculpted Santa holding an iPhone in his hand that is visible to passersby. The image on his phone matches the oversized iPhone display standing on a pedestal, where the face of a little girl helps connect the window’s theme: “Seeing Is Believing.” The greatest challenge to designers was synchronizing the video between the actual hand-held iPhone and the giant prop, but the result is a real-time modern display touching upon the traditionalism of the holiday.

Visual Presentation Award

Levi's Flagship Store London: Inspection Room Regent Street, London

The Inspection Room of the redesigned Levi’s flagship offers a personalized way for consumers to buy jeans, using leg forms to show how jeans fit and displaying all washes available with simple navigation to the stock. Tailors’ leg forms provide a visual impact as consumers descend into the basement. The space visually highlights the various styles and finishes of merchandise and allows customers to inspect every detail of fit up close. Illuminated cabinets below allow for simple presentation of the corresponding product. The cabinets in cream stove enameled finish and Georgian wired glass keep the presentation clean and easy to navigate.

Visual Presentation Award

Nespresso: Coffee Capsuled "EGER" Karl Johan, Oslo, Norway

For this impressive visual presentation, designers had to become clothing designers. Thinking outside the box, Nespresso’s coffee capsules were combined with the fall fashion trends of 2010 in a display of prt-a-porter fashion. Taking the colorful capsules used to hold Nespresso’s product, about 4,000 capsules, and following the styling by well-known fashion designers that appear in the mall merchandise, designers turn their own cotton canvas into a fashionable gown and bowtie. Coffee becoming clothing the design was such a hit, the designers had difficulty keeping onlookers from touching the exhibit!