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• Store of the Year
• Store Fixture of the Year
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• Restaurant/Fast Food
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• Hardline Specialty Store Up to 3,000 Sq. Ft.
• Hardline Specialty Store 3,001-25,000 Sq. Ft.
• Softline Specialty Store Up to 3,000 Sq. Ft.
• Softline Specialty Store 3,001-25,000 Sq. Ft.
• Specialty Store Over 25,000 Sq. Ft.
• Sustainability Awards
• Store Fixture Awards
• Visual Presentation Awards
• Special Awards

2010 Design Award Winners

Specialty Store Over 25,000 Sq. Ft.

Grand Prize

Barbie Shanghai Shanghai, China

Barbie Pink makes a splash in this 36,000-square-foot flagship, also the Store of the Year winner. In this open and sparkling white store, vibrant pink was strategically incorporated to highlight “Barbie moments,” including a pink escalator in the white lobby and an entirely pink toy area surrounded by white circulation space. Color defines specific areas in the store, which has few walls or dividers. Terrazzo, carpet, resin, and mosaic tile cover the floors, and materials ranging from glass beads and silk wallpaper in couture to milled and lacquered MDF in the dressing rooms to fabric in Dolls of the World also define special areas. The core of the store is a three-story spiral staircase with 800 dolls from around the world encased in acrylic, with everything in the store literally revolving around Barbie.

Outstanding Merit

Orchard Supply Hardware Santa Rosa, Calif.

Creating a series of neighborhoods that target consumers by specific zones, Orchard Supply created a Zen-like shopping environment by stripping away the unnecessary. Zones were created and reinforced through decor, color blocking, finishes, and clusters of fixtures. The Outdoors Zone, for example, is characterized by a leafy green palette and galvanized and corrugated metals, while the Indoors Zone has painted beadboard materials and a marigold color scheme, and Hardware and Tools features brick red detailing and raw construction-grade flakeboard. A classic truck, reminiscent of the store’s original co-op members, serves as an entry area merchandising prop for seasonal displays.

Outstanding Merit

Topshop New York New York

Launching the European retailer into the American market, the Topshop flagship begins at an entrance extended over the three upper floors with a glazed atrium above the lobby emphasizing the scale. Escalators are placed to the right of each floor, prominent but screened by a full-height glass, merchandised wall. The escalator walls translate a London story to New York through a photographic montage featuring London icons and references.