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- Softline Specialty Store 3,001-25,000 Sq. Ft.
- Specialty Store Over 25,000 Sq. Ft.
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2010 Design Award Winners
Specialty Store Over 25,000 Sq. Ft.
Barbie Shanghai Shanghai, China
Barbie Pink makes a splash in this 36,000-square-foot flagship, also the Store of the Year winner. In this open and sparkling white store, vibrant pink was strategically incorporated to highlight “Barbie moments,” including a pink escalator in the white lobby and an entirely pink toy area surrounded by white circulation space. Color defines specific areas in the store, which has few walls or dividers. Terrazzo, carpet, resin, and mosaic tile cover the floors, and materials ranging from glass beads and silk wallpaper in couture to milled and lacquered MDF in the dressing rooms to fabric in Dolls of the World also define special areas. The core of the store is a three-story spiral staircase with 800 dolls from around the world encased in acrylic, with everything in the store literally revolving around Barbie.
- Architecture/Design Slade Architecture, New York, NY.
- Consultant David Laris Creates, Shanghai, . China
- Consultant Vertical Retail Consulting, Shanghai, . China
- Design Chute Gerdeman Retail, Columbus, OH.
- Design Mattel Inc., El Segundo, CA.
- Fixtures Kingsmen Shanghai Co. Ltd., Shanghai, . China
- Fixtures Strads Design Co. Ltd., Shanghai, . China
- Fixtures Zhuhai King Glass Engineering Co. Ltd., Shanghai, . China
- Fixtures/General Contracting Environetics Design Group International Inc. (EDG), Shanghai, . China
- Lighting Radiance Lightworks, Westlake Village, CA.
- Photography Iwan Baan Photography, Amsterdam, . Netherlands
- Retailer Mattel Inc., El Segundo, CA.
Orchard Supply Hardware Santa Rosa, Calif.
Creating a series of neighborhoods that target consumers by specific zones, Orchard Supply created a Zen-like shopping environment by stripping away the unnecessary. Zones were created and reinforced through decor, color blocking, finishes, and clusters of fixtures. The Outdoors Zone, for example, is characterized by a leafy green palette and galvanized and corrugated metals, while the Indoors Zone has painted beadboard materials and a marigold color scheme, and Hardware and Tools features brick red detailing and raw construction-grade flakeboard. A classic truck, reminiscent of the store’s original co-op members, serves as an entry area merchandising prop for seasonal displays.
- Architecture Hayashida Architects, Emeryville, CA.
- Design JGA, Southfield, MI.
- Fixtures KOSAKURA, Santa Ana, CA.
- Fixtures Lozier Corp., Omaha, NE.
- Flooring Centiva, Florence, AL.
- Flooring Retro Plate, Orangevale, CA.
- General Contracting Eleven Western Builders Inc., Rocklin, CA. 95765
- Lighting Cooper Lighting/CAL Lighting, San Ramon, CA.
- Lighting Electrical Distributors Co., Salinas, CA.
- Lighting Sunoptics Prismatic Skylights, Sacramento, CA.
- Materials Wilsonart International, Temple, TX.
- Photography Laszlo Regos Photography Inc., Berkley, MI.
- Retailer Orchard Supply Hardware, San Jose, CA.
- Visual Elements Ad Art Sign Company, Fresno, CA.
- Visual Elements Brite Lite Neon Sign Co., San Jose, CA. 95126
- Visual Elements Design Fabrications, Madison Heights, MI.
- Wall Treatment Brescia Stone Painting, Novato, CA.
Topshop New York New York
Launching the European retailer into the American market, the Topshop flagship begins at an entrance extended over the three upper floors with a glazed atrium above the lobby emphasizing the scale. Escalators are placed to the right of each floor, prominent but screened by a full-height glass, merchandised wall. The escalator walls translate a London story to New York through a photographic montage featuring London icons and references.