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• Softline Specialty Store up to 3,000 sf
• Softline Specialty Store 3,001 to 7,500 sf
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2012 Design Award Winners

Softline Specialty Store up to 3,000 sf

Grand Prize

Timberland Westfield, Stratford City, London

Bringing the New England outdoors to London, the Timberland store provides a sense of discovery. The box-within-a-box concept is designed as a freestanding wood structure framing the products on the inside while offering a view to the “outdoors” through a series of apertures. The landscapes lining the perimeter are illuminated, creating the feeling of being inside an architectural shell, looking out. A two-story, all-glass fascia features the company’s iconic tree logo as monolithic art forms and creates part of the storefront design. Customers walk beneath a canopy of seven-meter-high tree structures, also bringing the outdoors in. Oversized digital screens at the front of the store and touchscreens throughout the store showcase new products in outdoor lifestyle stories, lending a modern, current feel to the retail space.