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2012 Design Award Winners

Softline Specialty Store 3,001 to 7,500 sf

Outstanding Merit

Juventus Store Area12 Shopping Center, Turin, Italy

This new sportswear store in the Nike family is located near Turin‘s football stadium entrance. All details of design signify a passion for football, where everything is reminiscent of the stadium. Consumers receive a full immersion into Juventus football club history from product stories to multimedia experiences, including touch screens and live feed from the stadium. The central path is designed to unroll like a tape from the main entrance, leading to a tunnel that then leads to the playing field. The special wall behind the cash desk depicts the team‘s champions using an optical effect. A graphic wall features the neon-lighted logo and walls emphasize product with custom-made team jerseys and lockers incorporating logos. The counter desk is coated in cement grooves that replicate the signatures of important players. Glazed-tile-coated dressing rooms emulate football locker rooms.